objective
Avante is a full-service general contractor specializing in affordable housing rehabilitation, transforming aging buildings into safe, modern spaces across the Northeast. As they grew their portfolio of projects, they needed a brand and website that reflected the scale and trust required to work alongside housing authorities and nonprofit partners.
Through Blueprint Studio, Sarah Sarazen and I developed a new visual identity system, including logo, typography, and color palette, that gave Avante a more established, professional presence. This system was then extended across a custom Squarespace website, a capabilities deck, and business cards, creating a cohesive set of tools the team could bring into every client conversation.
The result is a clear, consistent identity that positions Avante as a dependable partner in a space where credibility matters as much as craftsmanship.