In the summer of 2022, Away launched F.A.R-For All Routes, a sub-brand that caters to outdoor enthusiasts. This new line of luggage allowed customers to take their Away bags to previously unexplored locations. The sub-brand launch provided an ideal opportunity to enhance the brand's visual aesthetics and create a distinct identity that could be seamlessly integrated with the main brand.

Our primary goal was to create excitement in the outdoor space and capture the interest of potential new customers. We aimed to make a significant impact with the launch by refining the brand's visual identity and making a bold statement in the market.

As part of the launch, I played a crucial role in supporting the rollout on Away's website and social media channels, as well as designing a custom landing page on Webflow to provide customers with in-depth product insights.