Away, a luxury luggage brand, decided to celebrate Giving Tuesday in 2023 by launching Generation Travel - a heartwarming series of passport portraits and interviews with American youth based in NYC, who have accessed travel with Global Glimpse, Away’s non-profit partner. This project aims to empower the future generation through travel and showcases the power of exploring new places.

I helped create custom stickers, notebooks, and flyers for the students to learn and play with on the day of the event. To further amplify the reach of the campaign, I designed a landing page, which hosted our main campaign video, detailed information about the partnership, and individual student interviews.

To ensured that the campaign reached a wider audience, I helped craft various digital assets such as paid social media posts, emails, and even a thirty-second billboard advertisement in Times Square. Together, these efforts helped to showcase Away's commitment to social responsibility and their partnership with Global Glimpse.