Lumina, a tech brand redefining restaurant operations, needed a fresh brand identity and website to reflect its mission of making digital ordering seamless and intuitive. In partnership with ilovecreatives Studio, I helped develop a playful yet functional design system that speaks to their diverse client base.

The brand identity features a bold wordmark paired with an interchangeable icon system of custom illustrations, highlighting key product benefits. A high-energy color palette and dynamic photography capture the excitement of dining, bringing warmth and personality to the brand.

We then translated this look and feel into a bright, engaging website that balances creativity with clarity. Designed to appeal to restaurant owners and investors alike, the site makes Lumina feel both innovative and approachable—positioning it as the future of restaurant technology.